Chief Scientific Officer at Capuchin Behavioural Science
Patrick turns minds into money – that is, practically applies psychological science for real-world outcomes. He is a behavioural scientist with over a decade’s experience applying psychology to influencing behaviour in the real world. He works as a part-time and guest lecturer at three London universities, and has published peer-reviewed papers on topics ranging from Facebook psychology to facial expressions. His book on the psychology of effective marketing comms, Hooked, is published with Pearson. He has consulted and run research and experiments for brands for over ten years, with work featuring in the global press. He has also worked as a behavioural scientist on political campaigns, from local to presidential, in Europe, Africa and North America. His previous roles have included Lead Psychologist at Cambridge Analytica, and he is now Chief Scientific Officer at behavioural science consultancy Capuchin.