Patrick turns minds into money – that is, practically applies psychological science for real-world outcomes. He is a behavioural scientist with over a decade’s experience applying psychology to influencing behaviour in the real world. ​He works as a part-time and guest lecturer at three London universities, and has published peer-reviewed papers on topics ranging from Facebook psychology to facial expressions. His book on the psychology of effective marketing comms, Hooked, is published with Pearson. ​He has consulted and run research and experiments for brands for over ten years, with work featuring in the global press. He has also worked as a behavioural scientist on political campaigns, from local to presidential, in Europe, Africa and North America. ​His previous roles have included Lead Psychologist at Cambridge Analytica, and he is now Chief Scientific Officer at behavioural science consultancy Capuchin.